About us

We bring the solution to your challenge

Start your fitness journey

MEET OUR TEAM

Alexei Homutinin
Founder & Navigator

Alexei built Element Fitness from the ground up and made it move. Today he’s the one setting the direction, spotting new chances, and making sure the engine never cools down. 

Eugene Kokor
Relationship Architect

Eugene bridges products and people with clear thinking, smart communication, and real care. A fitness enthusiast with a sharp eye for real needs, he knows how to turn ideas into working solutions that truly last.

Focused on Northern Europe and the Benelux, he builds trust and strong relationships across diverse markets. With Eugene, every project starts with listening — and ends with results that make sense.


Edward Geicun

Creator of Order & Optimization 

From ideas on paper to real-world results, Edward leads the way.

He builds systems, clears roadblocks, and keeps Element Fitness in motion, fast and sharp.

Mark Badalan
Project Tactician

Mark approaches every project with calm precision and a strategist’s mindset. His strong sense of structure, discipline, and focus helps turn complex ideas into clear, workable results. With years of experience across Europe and Scandinavia, Mark makes sure no step is missed — and no detail left behind. When projects need steady hands and sharp thinking, Mark is already two moves ahead.

Alexander Petrov
Solutions Engineer

Alexander blends technical precision with a passion for helping clients find the right path. With a background in chemistry, fluency in German and English, and a deep love for smart engineering, he turns complex needs into clear solutions — almost as smoothly as he moves on a Zumba floor. Whether it’s a design detail or a new setup challenge, Alexander is always ready to step in and make things work.

Nikita Kobcevs

Sales Playmaker

Nikita brings a strong sense of rhythm, timing, and teamwork into every project he takes on. Years of hockey and playing drums on stage taught him how to move fast, stay sharp, and keep the momentum alive. Today, he brings that same energy and precision into growing Element Fitness across new markets.

Fyodor Voitov
Production Chef

Fyodor orchestrates everything from warehouse flow to final production, keeping every process precise, smooth, and on time. He brings discipline, care, and technical focus to every order — making sure that what leaves our doors meets the highest standards. The same attention to detail and passion he shows in logistics shows up outside too — especially when he fires up the grill and treats the team to his outdoor cooking masterpieces.

Once upon a time, in the realm of fitness enthusiasts, we embarked on a journey to find the ultimate training experience. We sweated, strained, and tested countless machines and gears, searching for that perfect blend of excitement and functionality. And then, a revelation struck - we discovered the power of functional fitness.


With passion fueling our hearts, we decided to take matters into our own hands and create our equipment. It was a journey of trial and error, with some successes and some lessons learned along the way. But our determination never wavered, as we received our first orders and realized we were onto something special.

As we delved deeper into this new frontier, we sought guidance and inspiration. The Battle of Riga came to our aid, connecting us with like-minded individuals and providing invaluable feedback. We found ourselves embraced by a community of passionate souls who shared their love for what we do. Together, we formed a team, united in pursuit of greatness.

With each passing day, our product range expanded, and we set our sights on the future. We established guiding principles for their creations - 
functionality above all, adaptability to current and future challenges, durability without maintenance headaches, and bespoke solutions for every need.


And so, our journey continues. We are driven by a desire to develop equipment that tackles a multitude of tasks, from physical education to rehabilitation, interval training to tactical workouts. We thrive on the exchange of experiences and ideas with our clients, crafting solutions that help them achieve their goals.


Whatever challenge lies before you, share it with us, and witness the magic as they weave a solution tailored just for you. Step into our world of innovative fitness equipment and let us guide you toward greatness.